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Friday, July 31, 2026

Using actual audience reactions to build your ad campaign by John A. Bourdierd

How testing your creative assets, rather than choosing based on opinions, can successfully shape your show’s advertising

SOURCE: Broadway News Subscription at 07:00AM[SHARE]
Friday, February 6, 2026

Meet the 'closer ad' by John A. Bourdierd

Baseball isn't the only game in town with a closer " how to use advertising to convert to a sale

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, July 25, 2025

Five tips to reach Gen Z and turn them into theatergoers by John A. Bourdierd

How to reach young audiences without being cringe

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, May 30, 2025

Your campaign's new MVP? Artificial intelligence by John A. Bourdierd

Five ways your agency can use AI for more efficient digital advertising campaigns.

SOURCE: Broadway News Subscription at 07:59AM[SHARE]
Friday, October 4, 2024

Who's the captain of your campaign? by John A. Bourdierd

Mastering Meta ads in the age of creative targeting

SOURCE: Broadway News Subscription at 08:30AM[SHARE]
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Special Episode: Kennedy Caughell on telling her life story with ‘Just the Beginning’
Last Week on Broadway: Tuesday, Aug. 4, 2026
This Week on Broadway for August 2, 2026: The Saviors @ Atlantic Theater Company
Last Week on Broadway: Tuesday, July 28, 2026
This Week on Broadway for July 26, 2026: Music City @ St. Luke’s Theatre
Broadway Grosses and News: July 23, 2026
Class Notes: Sam Gravitte in “A Walk on the Moon”
Class Notes: Leenya Rideout in “Music City”
Last Week on Broadway: Tuesday, July 20, 2026
This Week on Broadway for July 19, 2026: The Whoopi Monologues @ LCT
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2026-2027 BROADWAY SEASON
May 18, 2026: Celebrity Autobiography - Shubert Theatre
Aug 25, 2026: Paranormal Activity - August Wilson Theatre
Sep 28, 2026: School Girls; Or, The African Mean Girls Play - Samuel J. Friedman Theatre
Oct 18, 2026: Other Desert Cities - Hudson Theatre
Oct 21, 2026: 860 - Imperial Theatre
Oct 22, 2026: The Imaginary Invalid - Todd Haimes Theatre
Oct 29, 2026: A Few Good Men - Vivian Beaumont Theater
Nov 08, 2026: Wanted - James Earl Jones Theatre
Nov 16, 2026: The Fantasticks - Hayes Theater
Nov 19, 2026: Much Ado About Nothing - Winter Garden Theatre
Dec 01, 2026: Inter Alia - Music Box Theatre
Dec 06, 2026: Galileo - Shubert Theatre
Jan 05, 2027: Awake and Sing! - Samuel J. Friedman Theatre
Jan 19, 2027: Dolly: A True Original Musical - St. James Theatre
Jan 27, 2027: Mix And Master - Todd Haimes Theatre
Feb 01, 2027: Three Days Of Rain
Mar 25, 2027: Evita - Winter Garden Theatre
Apr 01, 2027: Warriors - Lunt-Fontanne Theatre
Apr 05, 2027: Gloria - Hayes Theater
Apr 12, 2027: Purple Rain - Majestic Theatre
Apr 13, 2027: The Sound of Music - Vivian Beaumont Theater
Apr 18, 2027: Paddington The Musical - Al Hirschfeld Theatre
Apr 25, 2027: The Full Monty - Todd Haimes Theatre
TBA: Damn Yankees
TBA: Cat on a Hot Tin Roof

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