All stories by Joe Patti on BroadwayStars

Wednesday, August 5, 2026

Tearing The Pricing Band-Aid Off In One Yank by Joe Patti

Very interesting post from Colleen Dilenschneider and IMPACTS Experience about research on gradually increasing pricing over time versus making one big increase. According to them people hav…

SOURCE: insidethearts.com at 03:25AM[SHARE]
Tuesday, August 4, 2026

AI Can’t Practice Law by Joe Patti

Entertainment lawyer Gordon Firemark made a blog post recently warning people not to ask AI for legal advice. As you might imagine, he cited some examples of how AI had made mistakes, gotten…

SOURCE: insidethearts.com at 03:10AM[SHARE]
Thursday, July 30, 2026

Not As Many Agree With You As You Think by Joe Patti

Last month Seth Godin linked to a seven question quiz based on data from the General Social Survey. Apparently, the most your responses can align with those of others in the United States is…

SOURCE: insidethearts.com at 02:00PM[SHARE]
Wednesday, July 29, 2026

Tips For Generating AI Messaging For Different Audiences by Joe Patti

Ceci Dadisman posted some guidance on LinkedIn for arts marketers using Ai to write promotional copy. She talks about creating different messaging for each segment of an audience. In this ca…

SOURCE: insidethearts.com at 01:30AM[SHARE]
Tuesday, July 28, 2026

Google Wants To Be The Destination Over Your Website by Joe Patti

Seth Godin asked Google’s AI service Gemini about how Google has undermined blog and creator generated content. Godin gave the AI credit for being honest about its corporate masters. It re…

SOURCE: insidethearts.com at 01:10AM[SHARE]
Wednesday, July 22, 2026

If You Swap Slogans, Can’t Anyone Tell The Difference? by Joe Patti

Seth Godin had a post about lazy slogans and headlines that feels pretty applicable to organizational mission statements, branding, and many marketing terms used by arts and cultural organiz…

SOURCE: insidethearts.com at 11:55PM[SHARE]
Tuesday, July 21, 2026

It’s Hard To Try New Things When The Old Stuff Is Successful by Joe Patti

Been kinda mulling this over for the last six weeks. There was a story in the LA Times in June that AMC Theaters was putting a new program they had created on hold due to strong summer box o…

SOURCE: insidethearts.com at 11:25PM[SHARE]
Monday, July 20, 2026

Maybe It’s Your Org Chart by Joe Patti

Caitlin Pontrella wrote an article about the ways in which non-profit org charts are hampering success. One of the first topics she addresses is mismatch between job duties and titles. This …

SOURCE: insidethearts.com at 10:55PM[SHARE]
Wednesday, July 15, 2026

Expert Access, Not Free Admission Keeps ‘Em Coming Back by Joe Patti

Access to experts and leadership is an important membership benefit according to data collected by Colleen Dilenschneider and the folks at IMPACTS Experience. (sub required) The top ranked b…

SOURCE: insidethearts.com at 02:45AM[SHARE]
Tuesday, July 14, 2026

Always Appreciate A Reminder About Making Websites Work Better For Me by Joe Patti

Chorus America recently turned a website design presentation Drew McManus did at their recent conference into an article on their site. I have been reading Drew’s advice on webpage design …

SOURCE: insidethearts.com at 02:15AM[SHARE]
Wednesday, July 8, 2026

Shadow Puppetry Right Outside My Hotel Room by Joe Patti

You may have noticed the blog was quiet for a couple weeks. A family member had asked that I take them to China this summer so I was out of the country. I hadn’t intended to post any pictu…

SOURCE: insidethearts.com at 11:25PM[SHARE]
Tuesday, July 7, 2026

Remembering You Aren’t The Client by Joe Patti

A post Seth Godin made has been percolating around in my brain for the last three months. “I can’t imagine eating durian ice cream,” is not the same as “no one likes durian ice cream…

SOURCE: insidethearts.com at 11:05PM[SHARE]

Myriad Methods Of Government Support Of Local Music by Joe Patti

Last November I had written about Huntsville, AL efforts to support the local music scene on a pretty granular level – house concerts in the city’s neighborhoods. The city was providing …

SOURCE: insidethearts.com at 04:50AM[SHARE]
Wednesday, June 17, 2026

Employers Still Seeking Creative Skills AI Can’t Provide by Joe Patti

Despite the concern that Artificial Intelligence will replace us all, there are still employers who are worried that their employees don’t possess the required skills. An article on The Co…

SOURCE: insidethearts.com at 02:30PM[SHARE]
Tuesday, June 16, 2026

Embracing Hot Mess In Dance by Joe Patti

A little hat tip to Artsjournal.com for sharing a link to an article about class at Stanford University titled “Dance 123: Hot Mess & Deliberate Failure as Practice.“ The course cata…

SOURCE: insidethearts.com at 02:00AM[SHARE]
Wednesday, June 10, 2026

As Discounts Go Up, Value Goes Down by Joe Patti

Last week I made a post about free admission not being enough to garner attendance at museums and that programming appropriately for target audiences also being necessary. The very next day,…

SOURCE: insidethearts.com at 12:10AM[SHARE]
Tuesday, June 9, 2026

Success In Abandoning Economic Argument For the Arts by Joe Patti

Some students at Miami University did something last month I have been watching to see for a long time. They made an argument for the value of art to a governmental entity without using econ…

SOURCE: insidethearts.com at 12:00AM[SHARE]
Thursday, June 4, 2026

Changing The Experience Of Visual Art For Colorblind by Joe Patti

Creative West had a story about an accessibility aid I had no idea existed —color correction lenses for people with colorblindness. The lenses don’t completely provide an accurate viewin…

SOURCE: insidethearts.com at 04:45AM[SHARE]

It’s Not Enough To Have Free Admission by Joe Patti

About a week ago The Art Newspaper had an article on the debate about free admission at US museums. There are a lot of factors discussed but one of the things that caught my eye was the sugg…

SOURCE: insidethearts.com at 04:45AM[SHARE]
Thursday, May 28, 2026

Every Price Tells A Story by Joe Patti

Seth Godin made a post about price and its relation to value and story rather than cost of production. I am excerpting heavily here because he says a lot of things about price, but I have a …

SOURCE: insidethearts.com at 02:00AM[SHARE]
Wednesday, May 27, 2026

Put Down The Phone, Pick Up Jenga by Joe Patti

Last week a colleague had posted on LinkedIn about a secret pop-up concert Phoebe Bridgers had conducted in one of her venues. She had mentioned that people’s phones were stored away in ma…

SOURCE: insidethearts.com at 02:10AM[SHARE]
Tuesday, May 19, 2026

Relax, Said The Night Man… by Joe Patti

Seth Godin made a recent post about hotel night clerks. He noted that while they often have the highest number of customer interactions, especially with those that may be experiencing a degr…

SOURCE: insidethearts.com at 11:20PM[SHARE]
Monday, May 18, 2026

Praying For Tickets by Joe Patti

Over the years I have written a lot about the various schemes people have used to acquire tickets, resell tickets, scam people by offering tickets they don’t possess. Ticketing sites and g…

SOURCE: insidethearts.com at 11:00PM[SHARE]
Thursday, May 14, 2026

Return To Band Camp As An Adult by Joe Patti

The Associated Press had a story about adults returning to the band camps of their youths. This is both literally the case with places like Interlochen Center for the Arts where people who a…

SOURCE: insidethearts.com at 09:50AM[SHARE]
Wednesday, May 13, 2026

Funding Goes Up In Smoke When People Stop Smoking by Joe Patti

ARTNews recently noted that Cleveland (OH) arts organizations have benefited from a share of a tax on cigarettes implemented for that purpose in 2007. In fact, the funding distributed from t…

SOURCE: insidethearts.com at 03:30AM[SHARE]
Tuesday, May 12, 2026

More Info On A-Corp Potential by Joe Patti

A little more information about A-Corporations I wrote about last month. Paddy Johnson writing for Hyperallergic had a little more detail and insight into how the corporate structure might b…

SOURCE: insidethearts.com at 09:05AM[SHARE]
Wednesday, May 6, 2026

Finally, Someone Created Games For Theater Professionals by Joe Patti

So a bit of a light-hearted follow up on yesterday’s post about states making laws to combat deceptive ticketing practices. I have to give much love to Ticketing Professionals (UK) Confere…

SOURCE: insidethearts.com at 12:45AM[SHARE]
Monday, May 4, 2026

Illinois Moves To Combat Deceptive Ticketing Practices by Joe Patti

About a year ago I had mentioned that states had begun creating legislation to combat problematic ticket resale practices given that legislation on the federal level was either slow to emerg…

SOURCE: insidethearts.com at 10:54PM[SHARE]
Tuesday, April 28, 2026

Focus On What Gets You 5/5 by Joe Patti

According to a piece in Harvard Business Review about what companies can learn from their biggest fans, apparently only the highest levels of satisfaction will result in an increase of produ…

SOURCE: insidethearts.com at 10:25PM[SHARE]

You Can’t Scale Connection by Joe Patti

There was an article on the FastCompany website talking about how companies can’t expect to scale customer connection. It needs to happen on a individualize basis through a relatively pain…

SOURCE: insidethearts.com at 10:25PM[SHARE]
Thursday, April 23, 2026

Using Your Imagination Is The Test by Joe Patti

Last week I heard a news story about the Department of Education moving to require colleges and universities to provide graduates are better off with a degree than a high school diploma or r…

SOURCE: insidethearts.com at 08:40AM[SHARE]

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