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All stories by Dounia Benabdallah on BroadwayStars

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Friday, May 8, 2026

How to know if your digital ads are working by Dounia Benabdallah

The metrics you should be using to accurately determine your digital advertising performance

SOURCE: Broadway News Subscription at 07:00AM[SHARE]
Friday, January 16, 2026

Who's who on your advertising team: digital advertising coordinator by Dounia Benabdallah

Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, September 12, 2025

Digital ads just got more expensive " here's how to keep selling tickets by Dounia Benabdallah

A breakdown of digital advertising cost structure, why its increased and what to do about it

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, June 27, 2025

From scroll to seat: How digital ads turn tourists into ticket buyers by Dounia Benabdallah

Engaging tourists early and on the ground to convert curiosity into purchases

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, November 15, 2024

How to turn advertising analytics into action by Dounia Benabdallah

Numbers are only helpful if you know how to use them.

SOURCE: Broadway News Subscription at 08:30AM[SHARE]
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In Review: ‘Titanique’ original Broadway production
Last Week on Broadway: Monday, May 18, 2026
This Week on Broadway for May 17, 2026: Meg Bussert
Class Notes: Rebecca Jimenez in “Indian Princesses”
In Review: ‘Schmigadoon’ original Broadway production
In Review: ‘The Lost Boys’ original Broadway production
In Review: ‘The Notebook’ National Tour at the Dr. Phillips Center in Orlando
Broadway Grosses Report: May 13, 2026
Matt’s 2026 Outer Critics Circle ballot
Last Week on Broadway: Monday, May 11, 2026
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2025-2026 BROADWAY SEASON
Jun 12, 2025: Call Me Izzy - Studio 54
Aug 14, 2025: Mamma Mia - Winter Garden Theatre
Aug 18, 2025: Jeff Ross: Take A Banana For The Ride - Nederlander Theatre
Sep 16, 2025: Art - Music Box Theatre
Sep 28, 2025: Waiting For Godot - Hudson Theatre
Sep 29, 2025: Punch - Samuel J. Friedman Theatre
Oct 08, 2025: Beetlejuice - Palace Theatre
Oct 16, 2025: Ragtime - Vivian Beaumont Theater
Oct 28, 2025: Liberation - James Earl Jones Theatre
Oct 30, 2025: Little Bear Ridge Road - Booth Theatre
Nov 09, 2025: The Queen of Versailles - St. James Theatre
Nov 13, 2025: Oedipus - Studio 54
Nov 16, 2025: Chess - Imperial Theatre
Nov 20, 2025: Two Strangers (Carry a Cake Across New York) - Longacre Theatre
Dec 08, 2025: Marjorie Prime - Hayes Theater
Jan 08, 2026: Bug - Samuel J. Friedman Theatre
Mar 12, 2026: Every Brilliant Thing - Hudson Theatre
Mar 23, 2026: Giant - Music Box Theatre
Mar 30, 2026: Dog Day Afternoon - August Wilson Theatre
Apr 06, 2026: Becky Shaw - Hayes Theater
Apr 07, 2026: Cats: The Jellicle Ball - Broadhurst Theatre
Apr 09, 2026: Death of a Salesman - Winter Garden Theatre
Apr 12, 2026: Titanique - St. James Theatre
Apr 15, 2026: The Fear of 13 - James Earl Jones Theatre
Apr 16, 2026: Proof - Booth Theatre
Apr 19, 2026: Fallen Angels - Todd Haimes Theatre
Apr 20, 2026: Schmigadoon! - Nederlander Theatre
Apr 21, 2026: The Balusters - Samuel J. Friedman Theatre
Apr 22, 2026: Beaches A New Musical - Majestic Theatre
Apr 23, 2026: The Rocky Horror Show - Studio 54
Apr 25, 2026: Joe Turner's Come and Gone - Ethel Barrymore Theatre
Apr 26, 2026: The Lost Boys - Palace Theatre
Apr 26, 2026: 2025-2026 Tony Awards Eligibility Cut-Off
Apr 26, 2026: Drama Desk Cut-Off
Apr 29, 2026: Drama Desk Nominations
May 05, 2026: 2025-2026 Tony Awards Nominations Announced
May 17, 2026: The 70th Drama Desk Awards - The Town Hall
Jun 02, 2026: The Theatre World Awards
Jun 07, 2026: 79th Annual Tony Awards - Radio City Music Hall

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