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Friday, April 3, 2026

What commercial theater can learn from nonprofit theater by Cody Andrus

How borrowing institutional strategies can drive sales, loyalty and longevity 

SOURCE: Broadway News Subscription at 07:00AM[SHARE]

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2026-2027 BROADWAY SEASON

May 18, 2026: Celebrity Autobiography - Shubert Theatre

Aug 25, 2026: Paranormal Activity - August Wilson Theatre

Sep 28, 2026: School Girls; Or, The African Mean Girls Play - Samuel J. Friedman Theatre

Oct 18, 2026: Other Desert Cities - Hudson Theatre

Oct 21, 2026: 860 - Imperial Theatre

Oct 22, 2026: The Imaginary Invalid - Todd Haimes Theatre

Oct 29, 2026: A Few Good Men - Vivian Beaumont Theater

Nov 08, 2026: Wanted - James Earl Jones Theatre

Nov 16, 2026: The Fantasticks - Hayes Theater

Nov 19, 2026: Much Ado About Nothing - Winter Garden Theatre

Dec 01, 2026: Inter Alia - Music Box Theatre

Dec 06, 2026: Galileo - Shubert Theatre

Jan 05, 2027: Awake and Sing! - Samuel J. Friedman Theatre

Jan 19, 2027: Dolly: A True Original Musical - St. James Theatre

Jan 27, 2027: Mix And Master - Todd Haimes Theatre

Feb 01, 2027: Three Days Of Rain

Mar 25, 2027: Evita - Winter Garden Theatre

Apr 01, 2027: Warriors - Lunt-Fontanne Theatre

Apr 05, 2027: Gloria - Hayes Theater

Apr 12, 2027: Purple Rain - Majestic Theatre

Apr 13, 2027: The Sound of Music - Vivian Beaumont Theater

Apr 18, 2027: Paddington The Musical - Al Hirschfeld Theatre

Apr 25, 2027: The Full Monty - Todd Haimes Theatre

TBA: Damn Yankees

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Aladdin

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Hamilton

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Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

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The Rocky Horror Show

Schmigadoon!

Six

Stranger Things: The First Shadow

The Lost Boys

Titanique

Two Strangers (Carry a Cake Across New York)

Wicked

Aladdin

& Juliet

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Buena Vista Social Club

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Hamilton

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