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Friday, April 24, 2026

How TikTok is reshaping discovery for potential Broadway audiences by Carissa Ferguson

Why today’s audience pipeline starts on TikTok and what that means for Broadway marketing

SOURCE: Broadway News Subscription at 07:00AM[SHARE]

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This Week on Broadway for August 16, 2026: The Winter’s Tale @ Delacorte Theater

Broadway Grosses and News: Aug. 13, 2026

Last Week on Broadway: Monday, Aug. 10, 2026

This Week on Broadway for August 9, 2026: Disruption @ Signature Center

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This Week on Broadway for August 2, 2026: The Saviors @ Atlantic Theater Company

Last Week on Broadway: Tuesday, July 28, 2026

MORE...

2026-2027 BROADWAY SEASON

May 18, 2026: Celebrity Autobiography - Shubert Theatre

Aug 25, 2026: Paranormal Activity - August Wilson Theatre

Sep 28, 2026: School Girls; Or, The African Mean Girls Play - Samuel J. Friedman Theatre

Oct 18, 2026: Other Desert Cities - Hudson Theatre

Oct 21, 2026: 860 - Imperial Theatre

Oct 22, 2026: The Imaginary Invalid - Todd Haimes Theatre

Oct 29, 2026: A Few Good Men - Vivian Beaumont Theater

Nov 08, 2026: Wanted - James Earl Jones Theatre

Nov 16, 2026: The Fantasticks - Hayes Theater

Nov 19, 2026: Much Ado About Nothing - Winter Garden Theatre

Dec 01, 2026: Inter Alia - Music Box Theatre

Dec 06, 2026: Galileo - Shubert Theatre

Jan 05, 2027: Awake and Sing! - Samuel J. Friedman Theatre

Jan 19, 2027: Dolly: A True Original Musical - St. James Theatre

Jan 27, 2027: Mix And Master - Todd Haimes Theatre

Feb 01, 2027: Three Days Of Rain

Mar 25, 2027: Evita - Winter Garden Theatre

Apr 01, 2027: Warriors - Lunt-Fontanne Theatre

Apr 05, 2027: Gloria - Hayes Theater

Apr 12, 2027: Purple Rain - Majestic Theatre

Apr 13, 2027: The Sound of Music - Vivian Beaumont Theater

Apr 18, 2027: Paddington The Musical - Al Hirschfeld Theatre

Apr 25, 2027: The Full Monty - Todd Haimes Theatre

TBA: Damn Yankees

TBA: Cat on a Hot Tin Roof

Aladdin

& Juliet

The Book Of Mormon

Buena Vista Social Club

Chicago

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

Just in Time

The Lion King

Maybe Happy Ending

MJ: The Michael Jackson Musical

Moulin Rouge! The Musical

Oh, Mary!

Operation Mincemeat

The Outsiders

The Rocky Horror Show

Schmigadoon!

Six

Stranger Things: The First Shadow

The Lost Boys

Titanique

Two Strangers (Carry a Cake Across New York)

Wicked

Aladdin

& Juliet

The Book Of Mormon

Buena Vista Social Club

Chicago

The Great Gatsby

Hadestown

Hamilton

Harry Potter and the Cursed Child

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