Broadway Stars
Today is Monday, August 10, 2026     Broadway Baby Birthdays:     Justin Theroux     Alan Muraoka     Antonio Banderas     Daniel Hugh Kelly     Geoffrey C. Ewing     Arthur Roberts     Matthew Tobin     Eddie Fisher     Vernon Washington     Joseph Cates     Rhonda Fleming     Yuki Shimoda     Joseph Hardy     Jorge Amado     Jerome Chodorov     Sigmund Miller     Rosina Galli     Jack Haley     Thomas Job     Louis Sobol     George Fisher     Henry O'Neill     Sallie Fisher     Sem Benelli     Diane Venora     Gail Boggs     K. C. Wilson     J. E. Franklin     Marshall Borden     John Battles     Harry Richman     Hugh Herbert

All stories by Amanda Pekoe on BroadwayStars

Go To Date:
OLDER >>
Tony Awards News Drama Desk News Outer Critics Circle News
Friday, July 10, 2026

How Broadway advertising budgets have changed over the past 20 years by Amanda Pekoe

The way we allocate budgets has changed from pursuing reach to pursuing precision — here’s why.

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, March 6, 2026

Making the most of previews as a marketing asset by Amanda Pekoe

How Broadway shows can turn early audiences into their most powerful launch tool

SOURCE: Broadway News Subscription at 07:30AM[SHARE]
Friday, May 2, 2025

How AI is used in digital advertising by Amanda Pekoe

Contrary to popular belief, Broadway has been using AI for a long time.

SOURCE: Broadway News Subscription at 08:30AM[SHARE]
Friday, September 6, 2024

8 terms you'll hear in an advertising meeting by Amanda Pekoe

Amanda Pekoe of the Pekoe Group defines common ad and marketing jargon.

SOURCE: Broadway News Subscription at 08:30AM[SHARE]
OLDER >>

// Recommended  |  viewed  |  Tags

AUTHORS  |  SITES  

LISTEN & SUBSCRIBE
Last Week on Broadway: Monday, Aug. 10, 2026
This Week on Broadway for August 9, 2026: Disruption @ Signature Center
All the Drama: “Driving Miss Daisy”, 1988 Winner, Pulitzer Prize for Drama
Special Episode: Kennedy Caughell on telling her life story with ‘Just the Beginning’
Last Week on Broadway: Tuesday, Aug. 4, 2026
This Week on Broadway for August 2, 2026: The Saviors @ Atlantic Theater Company
Last Week on Broadway: Tuesday, July 28, 2026
This Week on Broadway for July 26, 2026: Music City @ St. Luke’s Theatre
Broadway Grosses and News: July 23, 2026
Class Notes: Sam Gravitte in “A Walk on the Moon”
MORE...
All that Chat

2026-2027 BROADWAY SEASON
May 18, 2026: Celebrity Autobiography - Shubert Theatre
Aug 25, 2026: Paranormal Activity - August Wilson Theatre
Sep 28, 2026: School Girls; Or, The African Mean Girls Play - Samuel J. Friedman Theatre
Oct 18, 2026: Other Desert Cities - Hudson Theatre
Oct 21, 2026: 860 - Imperial Theatre
Oct 22, 2026: The Imaginary Invalid - Todd Haimes Theatre
Oct 29, 2026: A Few Good Men - Vivian Beaumont Theater
Nov 08, 2026: Wanted - James Earl Jones Theatre
Nov 16, 2026: The Fantasticks - Hayes Theater
Nov 19, 2026: Much Ado About Nothing - Winter Garden Theatre
Dec 01, 2026: Inter Alia - Music Box Theatre
Dec 06, 2026: Galileo - Shubert Theatre
Jan 05, 2027: Awake and Sing! - Samuel J. Friedman Theatre
Jan 19, 2027: Dolly: A True Original Musical - St. James Theatre
Jan 27, 2027: Mix And Master - Todd Haimes Theatre
Feb 01, 2027: Three Days Of Rain
Mar 25, 2027: Evita - Winter Garden Theatre
Apr 01, 2027: Warriors - Lunt-Fontanne Theatre
Apr 05, 2027: Gloria - Hayes Theater
Apr 12, 2027: Purple Rain - Majestic Theatre
Apr 13, 2027: The Sound of Music - Vivian Beaumont Theater
Apr 18, 2027: Paddington The Musical - Al Hirschfeld Theatre
Apr 25, 2027: The Full Monty - Todd Haimes Theatre
TBA: Damn Yankees
TBA: Cat on a Hot Tin Roof

What's Playing On Broadway