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Improving Survey Results, But Not The Experience by Joe Patti

Two days ago I wrote about how “experience” is increasingly valued by consumers over things like brand, product and opportunity.  Hopefully you noticed that I attributed my enjoyment largely to the service elements of the experience and not the available amenities.  That is an important distinction because that is often what really matters. Back in […]

SOURCE: Butts In The Seats at 10:18PM on December 7, 2016

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