Colleen Dilenschneider made some really important points about misunderstood concepts that lead non-profit organizations to make poor decisions and policies. The “Six Concepts that Visitor-Serving Organizations Confuse at Their Own Risk,” she discusses have subtle distinctions that can be difficult to clarify. It is somewhat akin to the differences between PR, Marketing and Advertising. Even […]
SOURCE: Butts In The Seats at 12:31AM on November 10, 2016