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Marketing Vs. Practice. No, Marketing IS Practice by Joe Patti

There is a piece on the Forbes website discussing a recent study IBM did on customer satisfaction. The article title says “IBM Study Finds Consumers Are Disappointed By Marketers.” But as I read the article, what really appeared to be the problem was that the companies weren’t delivering the product or experience the marketers were […]

SOURCE: Butts In The Seats at 09:06PM on April 7, 2015

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