If you have been considering using social coupons to increase attendance at your events and attract new customers, you may want to read a study covered last month in MIT Sloan Management Review (h/t Drucker Exchange) that noted the repercussions of a badly designed deal could last for months. The authors, V. Kumar and Bharath [...]
SOURCE: Butts In The Seats at 01:10AM on June 26, 2012