All stories by Marc Hershberg on BroadwayStars

Sunday, July 19, 2020

Broadway Marketers Fear TikTok Ban by Marc Hershberg

The clock is ticking for one of Broadway's most powerful marketing tools.

SOURCE: Forbes at 08:59PM[SHARE]
Sunday, July 12, 2020

How To Improve Diversity On Broadway by Marc Hershberg

Tax credits might help to diversify Broadway credits.

SOURCE: Forbes at 10:00AM[SHARE]
Sunday, May 31, 2020

New Book Explores Broadway Flops by Marc Hershberg

After two decades of duds cost investors almost $200 million, a new book will explore how Broadway became a boulevard of broken dreams.

SOURCE: Forbes at 09:00AM[SHARE]
Friday, May 29, 2020

Copyright Office Urges Congress To Curb Broadway Bootlegs by Marc Hershberg

Last week, the U. S. Copyright Office released a report urging federal legislators to change the law to better protect.

SOURCE: Forbes at 07:30AM[SHARE]
Tuesday, May 19, 2020

Company Creates Drones To Disinfect Broadway Theaters by Marc Hershberg

When 'Aladdin' returns to the New Amsterdam Theatre, all of its magic carpet rides might need to be cleared with an air traffic controller.

SOURCE: Forbes at 11:56PM[SHARE]
Friday, May 8, 2020

Cruise Line Industry Chaos Threatens Broadway Licensing Revenue by Marc Hershberg

With the cruise line industry treading water, Broadway investors might no longer be able to count on a steady stream of licensing revenue.

SOURCE: Forbes at 06:30AM[SHARE]
Friday, May 1, 2020

After Public Outcry, Governor's Think Tank Agrees To Work With Broadway by Marc Hershberg

Governor Cuomo has responded to the roar of the crowd.

SOURCE: Forbes at 11:10PM[SHARE]
Wednesday, April 29, 2020

Governor Cuomo Snubs Broadway In Planning New York Rebound by Marc Hershberg

As a new task force takes center stage to help boost the New York economy, Broadway has been banished to the balcony.

SOURCE: Forbes at 11:25PM[SHARE]
Thursday, April 23, 2020

How Trump Is Trying To Help Broadway by Marc Hershberg

The White House might soon help the Great White Way.

SOURCE: Forbes at 11:55PM[SHARE]
Tuesday, April 14, 2020

New Streaming Platform To Challenge BroadwayHD by Marc Hershberg

While executives at NBCUniversal and WarnerMedia prepare to launch their own streaming services to battle against Netflix and Disney, a group of Broadway executives is preparing to launch a …

SOURCE: Forbes at 11:47PM[SHARE]
Monday, April 6, 2020

Coronavirus Can't Stop The Beat Of Broadway Podcast Network by Marc Hershberg

Broadway Podcast Network seems to be bucking the trend.

SOURCE: Forbes at 08:00AM[SHARE]
Monday, March 30, 2020

Debate Rages As To Whether Shows Should Go On by Marc Hershberg

The show continues to go on in some countries, and not everyone is happy about it.

SOURCE: Forbes at 07:00AM[SHARE]
Friday, February 21, 2020

Why 'The Inheritance' Imploded On Broadway by Marc Hershberg

The British import that was once touted as the greatest thing since sliced bread quickly turned out to be toast.

SOURCE: Forbes at 07:00AM[SHARE]
Saturday, February 1, 2020

Despite Losses, Government Declines To Block Broadway Investors by Marc Hershberg

The government is not going to stop investors from losing their shirts on Broadway.

SOURCE: Forbes at 12:01AM[SHARE]
Monday, January 27, 2020

'Fun' Front Man Scoring Seuss Musical by Marc Hershberg

The writer of the Grammy Award-winning song "We Are Young" is now making a musical for young audiences.

SOURCE: Forbes at 07:30AM[SHARE]
Friday, December 20, 2019

How A Dog Film Killed an Animated Version of 'Cats' by Marc Hershberg

The new Cats movie has had almost nine lives.

SOURCE: Forbes at 06:00AM[SHARE]
Saturday, November 30, 2019

Broadway Theater Stands Up to Serial Suer And Wins by Marc Hershberg

Last year, Evelyn Castillo sued the Broadway landlord in federal court over its policy blocking guests from bringing outside food into its theaters.

SOURCE: Forbes at 11:45PM[SHARE]
Wednesday, November 27, 2019

Nederlander Reclaims Control of National Theatre by Marc Hershberg

After almost four decades, the Nederlander family has regained control of the National Theatre.

SOURCE: Forbes at 07:00AM[SHARE]
Monday, October 28, 2019

Julie Andrews Could Return to Broadway by Marc Hershberg

Julie Andrews is open to returning to one of her favorite things: the Broadway stage.

SOURCE: Forbes at 07:30AM[SHARE]
Monday, October 14, 2019

'RBG' Producer to Shine Spotlight on Broadway in New Documentary by Marc Hershberg

The history of Broadway will be heading to the big screen.

SOURCE: Forbes at 07:00AM[SHARE]
Wednesday, September 25, 2019

Harry Potter's Broadway Box Office Tactic Cloaks Drop in Demand by Marc Hershberg

The illusions of 'Harry Potter and the Cursed Child' extend to its weekly box office reports.

SOURCE: Forbes at 11:30PM[SHARE]
Saturday, September 21, 2019

How Broadway Can Avoid Its Own Shane Gillis Fiasco by Marc Hershberg

Broadway producers might want to avoid the drama.

SOURCE: Forbes at 06:31PM[SHARE]
Sunday, September 8, 2019

Billionaire Saves Broadway Producer from the Brink of Bankruptcy by Marc Hershberg

After the ambitious Hollywood and Broadway production company failed to repay over $200 million in bank loans, Larry Ellison stepped in to save the business from shutting down.

SOURCE: Forbes at 11:30PM[SHARE]
Wednesday, August 21, 2019

'The Shining' Could Be Coming to Broadway by Marc Hershberg

'The Shining' might soon illuminate the Great White Way.

SOURCE: Forbes at 11:30PM[SHARE]
Thursday, August 1, 2019

Why 'Beetlejuice' is Beating 'Tootsie' at the Broadway Box Office by Marc Hershberg

It has been a reversal of fortune for Tootsie and Beetlejuice on Broadway.

SOURCE: Forbes at 11:30PM[SHARE]
Wednesday, July 24, 2019

The West End Meets Wall Street As 'The Lehman Trilogy' Returns to New York by Marc Hershberg

The Lehman Trilogy will be coming soon to a theater near you.

SOURCE: Forbes at 11:30PM[SHARE]
Thursday, July 18, 2019

Top Ticketing Platforms Plead for Regulation by Marc Hershberg

It is a private industry paradox.

SOURCE: Forbes at 11:30PM[SHARE]
Sunday, June 30, 2019

Show-Score Shrinks Critics' Influence by Marc Hershberg

Show-Score is giving critics two thumbs down.

SOURCE: Forbes at 11:30PM[SHARE]
Wednesday, June 12, 2019

Disruptive Technology Promises to Decrease Disruptions on Broadway by Marc Hershberg

Silicon Valley has a solution to one of the most annoying problems on Broadway.

SOURCE: Forbes at 11:30PM[SHARE]
Thursday, May 23, 2019

Shubert Organization Suffers Data Breach by Marc Hershberg

Someone snuck into the Shubert Organization.

SOURCE: Forbes at 09:30PM[SHARE]

Broadway Museum in the Works by Marc Hershberg

Instead of spending a night at the theater, Broadway buffs might soon choose to spend a night at the museum.

SOURCE: Forbes at 08:00PM[SHARE]

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