Twist and shout, KEVIN SCHOONOVER, because you are going to see Rain on Broadway! Email me and I'll get you hooked up for the show, yo. Remember, I give away something every Sunday, so check…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The "graying" of audiences has been of concern to arts producers of all kinds for years. The big question has been. . . what happens when that audience disappears? And will there be another …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]There's an article in today's Wall Street Journal in which I, and several more of my Broadway Producer peers are quoted about the attention that Spider-Man is getting. The crux of the compla…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Our 3rd Annual Will It Recoup contest closed up a few weeks ago, and it will be a few months before we find out who won the Kindle. But in the meantime, I thought it would be fun (for some).…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Starting a blog is one of the action items I give when I consult with executives at non-profit theaters. I'm a big believer in putting a face and a voice behind a brand. Simply put . . . a c…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending March 13, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm AMERICAN IDIOT $508,202 8,368 61.21% $60.73 ANYTHING GOES $381,680 5,…
SOURCE: feedproxy.google.com at 06:49PM[SHARE]Since Broadway and Off-Broadway shows can't afford to have marketing laboratories trying every idea we come up with, I often look to other industries to see what they're doing, in the hopes …
SOURCE: the Situation at 12:06PM[SHARE]There is a major show that's about to start previews this week, that frankly, doesn't seem to have the amount of advertising out there that some of the others debuting this Spring do. I've s…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]The first concert I ever went to when I was a kid was Beatlemania. And I got so hooked on The Beatles that I bought The Blue Album, The Red Album, and The White Album. If they had an album,.…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Ok, before I get to this week's winner, can we take a moment to look back at the comments this contest received? We had 120+ of your chime in about what song they thought could crossover to …
SOURCE: feedproxy.google.com at 11:00AM[SHARE]If you see a musical (and you like it), what is the first piece of "merch" that you're most likely to buy? The cast recording, right?. If you're a brand new musical previewing on B…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Have you flown recently? The beleaguered airline industry has been very busy over the past few years, drumming up all sorts of ways to stabilize their fragile business by charging for so man…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Common wisdom will tell you that Broadway is fueled by the "traditional theatergoer"; the 45+ female who is in charge of the entertainment dollars in her household. So, extrapolati…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]As promised, the first reading of our 2011 Reading Series is another musical! This Monday, we'll get a chance to hear the latest tuner from the very prolific (and very talented) Paul Gordon,…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending March 6, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm AMERICAN IDIOT $395,275 7,023 51.37% $56.28 ARCADIA $321,143 5,292 73.…
SOURCE: feedproxy.google.com at 03:36PM[SHARE]Last Monday saw the debut of "The Show I Want To See This Week" blog, and I picked as my first S.I.W.S, a big splashy Broadway musical in Times Square that deals with subject matte…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Ok, so I'm driving home to see a production of Urinetown at my high school alma mater this weekend, and a song pops on the top 40 radio station I was listening to you. The song was "Goo…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Congratulations to Emily, aka @stagemaven! Your retweet got you two free tickets to see Billy on Broadway! Email me and we'll set you up. If you didn't win, and want to check out the show, t…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]On Wednesday, I spoke about the importance of the contrarian view. Well, you can't get much more contrarian that this. Enter Justin Moran, who earlier this month issued a challenge to himsel…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Every five years, the National Endowment for the Arts and the US Census Bureau take the temperature of arts consumption in the US. The last report was published in June of '09 (almost 2 year…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]As I did yesterday, at the end of every month I take a look at the previous month's blogs to see what the most read and the most commented on blogs were. I do this for two reasons: To recap.…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]The ides of March are almost upon us, which means it's time to check in and see what the most read and most commented on posts of the previous month were . . . just in case you missed one....
SOURCE: feedproxy.google.com at 02:00PM[SHARE]I promised this blog for yesterday, then bumped it to today. And now I feel like a guy who is about to tell a joke and quickly realizes his audience has heard it before. Because my two ways …
SOURCE: feedproxy.google.com at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending February 27, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm AMERICAN IDIOT $1,301,949 13,391 97.94% $97.23 ARCADIA $74,305 948…
SOURCE: feedproxy.google.com at 04:32PM[SHARE]I know, I know, on Friday, I promised to blog about two ways to get rid of discounting altogether. But while in the shower this weekend, I came up with a new idea for a feature that I wanted…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]To paraphrase Falsettos, something good is happening. We all know the internet brings like-minded people together. That's the theory behind newsgroups, chat rooms, forums and niche socia…
SOURCE: the Situation at 12:42AM[SHARE]Who said being a ballet dancer wasn't cool? Over the years, people have slammed the movie to musical trend of Broadway adaptations. I'd like to see them try to slam Billy Elliot. In a strang…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Take some Pepto, Amanda Mashack, because you're gonna eat $100 of spicy Cuban food courtesy of Havana Central. And then stretch out those cheek muscles because you're going to be laughing at…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]Damian Bazadona and his company, Situation Marketing, just about built the on-ramp from Broadway to the information super-highway. That's why he has been on The List for two years in a row. …
SOURCE: feedproxy.google.com at 11:00AM[SHARE]If comedy is about . . . timing, then modern theater producing is about . . . marketing. The best way to learn how to market is to actually try and marketing something. The second best way t…
SOURCE: feedproxy.google.com at 11:00AM[SHARE]And by cold winter, I mean the cold economic winter of the last several years . . . not this cold, snowy thing that NYC seems to be stuck in this year. Yep, the end of Quarter 3 of the...
SOURCE: feedproxy.google.com at 11:00AM[SHARE]
