
If you've got a product that already has market interest, another way to boost that interest is to create supporting products that might appeal to either a new demographic, or more important…
SOURCE: the Situation at 11:33AM[SHARE]Telecharge.com recently sent out an email to its customers with a subject similar to the subject of this blog. Why? Because this summer, a bunch of shows are shaking up their schedules. Baby…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending July 17, 2011
SOURCE: The Producer's Perspective at 10:45AM[SHARE]Thanks for all entries about great theater outside of the city. I'll admit, even I can be snobbish about the great theater we have in this city, forgetting the incredibly diverse stuff that …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Now that the Anthony Weiner scandal has died down, there seem to be only two topics of water cooler conversation these days: Book of Mormon and Harry Potter. They seem so dissimilar, don't t…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]A few of you may be in a statistic induced coma by now ever since I started my numbers craze last week. But I've got a-number one. (Get it? Ok, ok, I'll take that off the set list for my...
SOURCE: The Producer's Perspective at 11:00AM[SHARE]My office is right next to Book of Mormon, so every day and twice on Saturdays, I see a 100+ folks crossing their fingers hoping that they'll win the lottery and get to see the show that nig…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Remember when you were in high school and you were forced to read Jane Eyre or Moby Dick over the summer? Booooring. Well, you're not in school anymore (or most of you aren't - I do get a fe…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Godspell officially entered its "soft sale" period today. If you've enjoyed my blog, I hope you'll get a ticket today. Because I know you'll love the show. Get Godspell tickets her…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending July 10, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $851,174 8,263 100.67% $103.01 BABY IT'S YOU! $406,515 6…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]We set a record for the number of entries to this week's giveaway with almost 200 of you saying you were circus goers as a kid. An overwhelming majority of us saw the circus at some point or…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Yesterday we talked about musicals, and today we're talking plays. What has been the trend for new plays throughout the decades? Let's go to the stat board and see what we've got. In the 194…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]I'm on a statistics kick lately. Don't know why. It's like that time I ate sushi every day for lunch for a week. It just satisfied a craving. And right now all that I can crave is numbers. R…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]What do Happy Days, Cheers and Law & Order all have in common with this blog? They've all produced a spin-off! Last week, I revealed the results of my Producer's Perspective survey about…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]I'm 38 years old. That puts me about 7-10 years away from entering the prime theatergoing age, according to recent demographics. The video game generation is about to become the theatergoing…
SOURCE: the Situation at 11:46AM[SHARE]How many of you have seen a Pixar film? You know, Toy Story, Toy Story 2, Toy Story 3, Cars, Up, and so on. A lot, right? I've seen just a couple. I'm no die-hard, but I can get dragged...
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending July 3, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $875,398 8,265 100.69% $105.92 BABY IT'S YOU! $387,647 7,…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]Happy Fourth, everybody! I'd bet that at least 70% of the readers of this blog will catch some sort of fireworks display tonight. Why? They're exciting, explosive, and even a bit dangerous. …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Congratulations to Barry Malawer, who is heading over the Second Stage to see The Illusion! Make sure you let us know what you think, Barry. Barry chose himself as the next playwright to wat…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Wednesday evenings suck. That simple. If it wasn't for the more successful Wednesday matinees, most shows would take the whole day off. But why are they so bad? Ok, it's the middle of the we…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Thanks to everyone who took last week's Producer's Perspective survey! And now, it's time for the results! Just who is reading what you're reading right now? I've posted some of the data tha…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]This blog may fall under the category of "duh," but I couldn't help myself. It's a pretty basic concept, but I got slapped in the face with it again the other night, so I thought I…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]We had another great Get Your Show Off The Ground seminar this past weekend with a dozen more talented participants with a terrific set of projects. I have no doubt you'll be seeing several …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]There has been a lot of talk about marriage this weekend (and congratulations to everyone, btw - even though I'm a Red Sox fan, I was a very proud New Yorker on Friday night). Because of all…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending June 26, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $842,092 8,267 100.72% $101.86 BABY IT'S YOU! $438,913 6…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]We had a wonderful outpouring of support for drama teachers in this week's contest for two tickets to Monday's Jimmy Awards. And the winner is . . . Ellie! Email me, Ellie, and I'll see you …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]I was in London a few weeks ago, and while I was shopping for a show to see, I noticed a familiar name above the title that got me excited enough to buy a ticket. It wasn't Jude Law. And...
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Sure, Book of Mormon won Best Musical this year. But in my opinion, it should be up for a Producing Prize as well. The Producers made a whole bunch of great calls on this show that have help…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Last week's Tony Awards survey and its revealing results got me in the surveyin' spirit. When I was thinking about who to survey next, I realized that it has been some time since we have tak…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]I'm 38 years old. I was a kid when the arcade was introduced. And I was a pre-teen when home video game consoles like Atari, Colecovision, Intellivision, and more were rolled out to the worl…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]

