Saturday, October 15, 2011
Ladies and gentlemen . . . may I have a "percussive breakfast product" please? (In Chinglish, that would also be known as a "drumroll". :-) The winner of the Chinglish ti…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Friday, October 14, 2011
Whenever I think that marketing a Broadway show is hard, I think . . . well, it could be worse . . . I could be trying to market an opera. Opera just sounds old, right? It's like Museum. Or.…
SOURCE: The Producer's Perspective at 12:50PM[SHARE]Thursday, October 13, 2011
Today is October 13th. And there are three very special things associated with this great day. - On October 13th, 1929, my father was born. Today he turns 82. Happy Birthday, Dad. Thank you …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Wednesday, October 12, 2011
Allow me to present three articles, from three of our major online trade sites: The announcement of the opening of the Lysistrata Jones box office on Playbill. The Porgy and Bess limited run…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It's a weekly "hit-list" that I listened to as a kid, and millions more list…
SOURCE: the Situation at 08:36AM[SHARE]Tuesday, October 11, 2011
Little Billy Elliot broke a lot of hearts last week, when he announced he was hanging up his toe shoes and closing up shop at the Imperial Theater, where he has been dancing his bollocks off…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending October 9, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $882,827 8,018 97.69% $110.11 BILLY ELLIOT: THE MUSICA…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]Monday, October 10, 2011
For those of you reading my Godspell Blog, you know that I'm in the midst of teching Godspell. Techs for Broadway shows can be some of the most expensive and time consuming events leading up…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Friday, October 7, 2011
As you probably know, especially if you're reading the Day-By-Day blog, I'm currently in tech for Godspell. Tech means two things: late nights and junk food. Last night, at just after 10 PM,…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Thursday, October 6, 2011
I don't know if Steve Jobs ever even went to a Broadway show, but I do think he was one of the greatest Producers who ever lived. He built things the world didn't even know it needed. And he…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Wednesday, October 5, 2011
Every week, Ryan Seacrest counts down the Top 40, in a tradition handed to him by the shaggy-voiced Casey Casem. It's a weekly "hit-list" that I listened to as a kid, and millions …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Tuesday, October 4, 2011
If I were a statistics guy (wait a minute, I am), I'd say that 75% of the questions I get in email form and at my 'Get Your Show Off The Ground' seminars are marketing related. Specifically,…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Monday, October 3, 2011
One of the most popular flicks of the last several weeks has been the Brad Pitt produced, Moneyball, based on the book of the same name. Simply put, Moneyball is about statistics . . . and h…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending October 2, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $814,553 7,822 95.30% $104.14 BILLY ELLIOT: THE MUSICA…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]Sunday, October 2, 2011
When one of the most successful composers in musical theater history decides to make his producing debut with someone else's musical, you know something is up. That composer is none other th…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Friday, September 30, 2011
One of the economic challenges of a long-running musical or play is that because it's pretty much the same experience, it's hard to get an audience to come back a second time (which is one o…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]I don't know where September went but it's g-g-g-g-gone. Let's see what interested you in what seems like the shortest month of the year. The most read post of the month: 5 Shows that Stand …
SOURCE: The Producer's Perspective at 10:30AM[SHARE]Thursday, September 29, 2011
We're going international, y'all! On December 12th at 8 PM, we'll have our final reading of the year and this time, we've gone overseas to get our subject. Martha, Martha comes to us all the…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Wednesday, September 28, 2011
Patti LuPone should play Annie Oakley some day, because the woman is the 'straightest shooter' I've ever seen. When something's buggin' her, whether it's a photographer in a theater, or a ci…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Tuesday, September 27, 2011
Out there in the hills of Hollywood, it's not uncommon for a movie star to take on the title of Producer, either on his or her own films or on other properties as well. Look at the current h…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Monday, September 26, 2011
When 65% of our audience is from "out-of-town", there's no question as to how we should overweight our marketing and product development strategies in order to achieve commercial success (if…
SOURCE: the Situation at 05:47PM[SHARE]Snapped this pic on Sunday eve as one of the first examples of media sharing in Times Square between two unrelated shows. This billboard (one of the baby bills in TS) first split pre-summer …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending September 25, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $816,609 7,822 95.30% $104.40 BILLY ELLIOT: THE MUS…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]Saturday, September 24, 2011
Holy Nuns, batman! We had a new comment record for last week's contest with 240+ entries!!! Wowza! In case you missed it, the challenge was to rename a musical replacing one of the words wit…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Friday, September 23, 2011
When 65% of our audience is from "out-of-town", there's no question as to how we should overweight our marketing and product development strategies in order to achieve commercial s…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Thursday, September 22, 2011
I got pitched an opportunity today to be a part of a group sales catalog that was being distributed to thousands of potential group sales buyers. All that I had to do was buy an ad. Seems li…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Wednesday, September 21, 2011
A lot of folks out there on both sides of the bargaining table think that negotiating an actor deal or an artist deal is the same as buying a house or a car or a fake rolex on Canal Street..…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Tuesday, September 20, 2011
The secret of marketing an experience like theater is knowing how to tease. Because the price of a Broadway show can be in the triple digits, your audience needs to understand what they are …
SOURCE: The Producer's Perspective at 11:00AM[SHARE]Monday, September 19, 2011
When I was a kid I collected baseball cards of my favorite players.
When I was a kid I had posters of my favorite movie stars on my walls.
When I was a kid . . . I didn't know one Broa…
SOURCE: the Situation at 05:14PM[SHARE]Since we started the Get Your Show . . . seminar, I'm proud to say that we've gotten some pretty great feedback and had some pretty great success stories . . . so I'm glad that people are en…
SOURCE: The Producer's Perspective at 11:00AM[SHARE]The following are the Broadway Grosses from the week ending September 18, 2011: Show Name GrossGross TotalAttn %Cap AvgPdAdm ANYTHING GOES $815,653 7,916 96.44% $103.04 BILLY ELLIOT: THE MUS…
SOURCE: The Producer's Perspective at 10:45AM[SHARE]Loading more stories…
