As Broadway welcomes more first-time theatergoers, Mike Rafael is trying to figure out how to get them to come back a second time. Rafael, an independent sales and ticketing analyst and owner of Nexus Ticketing Solutions, has worked in theatrical ticketing for more than 15 years, most recently as an independent consultant on shows including […] The post What determines Broadway ticket pricing appeared first on …
SOURCE: Broadway.News at 11:45PM on April 2, 2018