Fox Broadcasting Company and 20th Century FOX Film are teaming up to present the first-ever live television commercial for a feature film. Holiday tentpole 'The Greatest Showman' will debut a live, two-and-a-half minute commercial during the network's upcoming three-hour live musical event, A CHRISTMAS STORY LIVE, airing Sunday, Dec. 17 700-1000 PM ET livePT tape-delayed on FOX.
SOURCE: BroadwayWorld at 02:54PM on December 15, 2017