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Marketing Beyond the Bottom Line: Why the Division between Marketing and Engagement? by Ramona@howlround.com (ramona)

By Alli Houseworth. Theatre marketing consultant Alli Houseworth calls for marketing and audience engagement to come together, the first in a series of articles about Triple Play, a project with Theatre Development Fund and Theatre Bay Area exploring the relationship between playwrights, theatres, and audiences.

SOURCE: HowlRound at 04:57PM on October 9, 2016

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