When is a show ready for a paying audience? David Orchard, producer of the new musical That Man which has two staged concert performances at the Hippodrome next week, argues that it depends on the show and its "mixing board" of elements. High-profile, one-off previews in the West End can be just the thing needed to find new audiences and take a project to the next stage.
SOURCE: mytheatremates.com at 10:10AM on September 15, 2016