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Madison Avenue Pushes Back On Price For TV's Live 'Wiz,' 'Grease' by Brian Steinberg

Whipped cream is known to be sumptuous, but its taste might seem a tad bittersweet for NBC. When the Peacock airs its much-anticipated live telecast of "The Wiz" this Thursday, it will also launch video segments paid for by ConAgra Foods' Reddi-wip whipped topping. In the vignettes, students from the musical arts program at Excel... Read more »

SOURCE: Variety at 07:21PM on November 30, 2015

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