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Broadway's 'Lion King,' 'School of Rock' Turn to Virtual Reality to Boost Ticket Sales by Gordon Cox

Old-fashioned Broadway is embracing newfangled virtual reality, in the hopes that the fashionable 3D-imaging technique will add up to real-life ticket sales. Last week, "The Lion King" released VR footage of its entire opening number, "Circle of Life," accessible on VR headsets, mobile devices and desktops. It came about a month after musical "School of... Read more »

SOURCE: Variety at 07:26PM on November 25, 2015

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