Lipstick, batteries, hoagies and Häagen-Dazs Vanilla Swiss Almond will fuel the promotional tsunami that’s about to be rolled out advancing the December 18 release of Star Wars: The Force Awakens. Disney Co’s Lucasfilm has signed campaign links with Covergirl & Max Factor, Duracell, FCA US (Fiat Chrysler Automobiles), General Mills (which owns the ice-cream maker with the ümläüt), Hewlett-Packard,…
SOURCE: Deadline at 09:46AM on August 13, 2015