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Broadway Follies: Gerard & Roth On "Dynamic Pricing", Premium Seats And The Star Vehicles That Drive Them by Jeremy Gerard

Jeremy Gerard has covered the shifting fortunes of Jujamcyn Theatres since it became a formidable competitor to the larger Shubert and Nederlander organizations in the late 1980s. In 2013 producer Jordan Roth became Jujamcyn's majority owner and the Street's youngest power broker. Here they talk about the state of the industry, the only stipulation being no holds barred. GERARD: My wife and I were having an early di…

SOURCE: Deadline at 11:42AM on July 8, 2015

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