"When we embarked on our WEA initiative, we knew we wanted to attract more teens and young adults to our programs, but we didn't know what was keeping them away in the first place. By conducting research via focus groups, surveys and market tests, we learned a great deal about the perceptions and motivations of young audiences. " Ellen Walker, executive director of Pacific Northwest Ballet.
SOURCE: Dance Enthusiast at 08:00PM on June 9, 2015