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On Immersive Theater: The Scent of Imagination by HowlRound

By Mikhael Tara Garver. Smell can instigate imagination because it sparks multiple visceral possibilities. Our brain takes in a smell, and connects it to a collage of memories logged from the past. And in that collage of memories the audience member's imagination is set off.

SOURCE: HowlRound at 01:19PM on October 3, 2014

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