In the week following the announcement of the TONY awards, the winner for best musical, Gentleman’s Guide to Love and Murder, enjoyed its best week ever, bringing in more than $100,000 than the week before. The winner for best play, All The Way, seems to have been helped even more by the award, bringing in $200,000 more than the previous week. If it ever was in doubt, a TONY award is clearly good for busines…
SOURCE: The New York Public Library at 05:47PM on July 31, 2014