There’s nothing that sets my heart a flutter more than when someone from the traditional business world takes an interest in what we’re doing on Broadway. So imagine how excited I get when that someone is none other than the business and marketing Superman, Seth Godin. I first stumbled onto Seth’s marketing masterpiece, The Purple Cow, years ago, which helped define my marketing style and my &…
SOURCE: The Producer's Perspective at 11:00AM on July 1, 2014