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Why I'll never sell umbrellas for a living. by Ken Davenport

Every time it pours down rain in our fair New York City, a bunch of pop-up umbrella shops emerge on every street corner. I used to give those hungry weather watchers a lot of credit.  They are entrepreneurial enough to know that demand for umbrellas will spike under certain “market conditions,” so on a [...]

SOURCE: The Producer's Perspective at 11:00AM on June 19, 2014

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