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New Digital Platform, Stage 17, Bets on the Broadway Demographic by Gordon Cox

A new digital venture is betting old-school Broadway is the key to a lucrative new-media audience. Stage 17, launching a public beta next month ahead of a wider rollout later in the spring, targets a mostly female demographic of tech-savvy, cultured 25-to-54-year-olds, an audience segment its founders believe are underserved for digital video content —... Read more »

SOURCE: Variety at 05:00PM on January 23, 2014

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