By Adam Burnett, Jud Knudsen. We contend that contemporary theater is largely a false market supported by philanthropy's phantom seats and unless we want to really invest in letting it fail with the support of funding, we ought to pull the rug out from underneath. Zero reimbursement. Pure philanthropy. Unless philanthropy can move away from the model of funding successful products (returns on investment), we have to …
SOURCE: HowlRound at 01:30PM on November 29, 2013