There are no absolutes in marketing. Except this one: No show is for “everyone”. One of the most common mistakes that new Producers/Writers make is thinking that their show appeals to every demographic. Â Look, even West Side Story isn’t for everyone. Â I know some people who hate Les Miz. Â And don’t even get me [...]
SOURCE: The Producer's Perspective at 11:00AM on July 23, 2013