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For Broadway Plays, A Complex Calculus for Success by Gordon Cox

It's become a formula for Broadway success: Pick a well-known play, cast a star, limit the run to drive up demand and watch box office take off. But as Broadway's current crop of plays now achieve profitability (or fail to), the lineup of recent hits vs. misses serves as a stark reminder that star casting... Read more »

SOURCE: Variety at 10:00AM on July 5, 2013

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