The musical's success owes as much its clever use of Twitter and Facebook as anything that happens on stageThe news that The Book of Mormon set a record on Friday for the biggest single day in ticket sales in West End and Broadway history is probably less a testament to the show itself " insanely enjoyable though it is " than to its clever (and clearly very expensive) marketing, which has used traditional media (to g…
SOURCE: The Guardian at 12:55PM on March 27, 2013