The title of the show is probably the one thing that sells a show the most, once it gets your attention. Maybe the logo is a striking color, or there is a famous actor's name in huge letters above the title. But once your attention is gotten, it is the title you likely consider most. No wonder that producers clamor for movies to make into musicals, and why plays are a harder sell.Back in 1985, the P…
SOURCE: JK's TheatreScene at 12:01PM on November 6, 2012