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Why discounting is going to increase over the next ten years. by Ken Davenport

Discounting is not new.  Discounting or “couponing” as it is/was more commonly referred to in other industries has been going on for decades.  Who hasn’t clipped a coupon out of a Sunday paper or a magazine and brought it into a store to save that additional fifty cents or 10% off? But [...]

SOURCE: The Producer's Perspective at 11:00AM on September 28, 2012

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