Theatre marketeers and practitioners exist in different but obviously overlapping worlds; one is there to serve the other. Without an audience, a show is nothing, so the practitioners need the marketeers to help sell their wares. But marketing is essentially a parasitic industry; it doesn't exist without a host to live off " and respond to.

 Yet it is also full of creative people, who are making hopefull…
SOURCE: The Stage at 01:51AM on May 4, 2012