Can anything be done about the spread of the usage of 'creative'? It crops up in programmes now with credits of 'cast', followed by those of 'the creative team'. Now it has become a noun, with your writer Alistair Smith in The Stage this week referring to 'casts and creatives'. We know there are those who think of actors as not very bright puppets, but surely they can be given some credit within the professional for …
SOURCE: The Stage at 12:14PM on April 27, 2012