Broadway, even more than the West End, is driven by star power " and no wonder. The costs of producing here so high that you need to build in some kind of guarantee to attract audiences, and a star name (or two) can provide that essential insurance. The revival of How To Succeed in Business without Really Trying on Broadway, for example, recouped its initial investment thanks to the star power of Daniel Radcliffe " t…
SOURCE: The Stage at 06:51AM on April 2, 2012