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The new challenges for arts marketing and PR specialists (and journalists, too, if we still exist) by Mark Shenton

On Friday I cited one example here of the new challenges presented by journalists like myself working on new or evolving media like Twitter, referring to a PR who had challenged something I had sent out there with an actor's twitter account referenced in my tweet, as it meant that the actor concerned would find herself alerted to what I'd said so that it was like writing to her personally. It's a brave new world, of …

SOURCE: The Stage at 02:37AM on March 13, 2012

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