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A Strategy You Can Hum: Why People Fall Into the Trap of Ignoring Strategic Principles by Matt Cohen

Stephen Sondheim wrote a beautiful song that provides a great lesson in how to think strategically. (It's kind of like Schoolhouse Rock for business majors.) In addition to its many artistic merits, the song also provides an answer to the question of why otherwise intelligent leaders sometime chose near-sighted strategies that are not to their long-term benefit.

SOURCE: Huffington Post at 04:41PM on March 17, 2011

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