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The premium (and dangers) behind premium and dynamic pricing in the West End by Mark Shenton

Regular readers will know that I've been banging on for some time now about the rampant greed of West End theatre producers and owners who are marking an ever-widening area of their floorplans off to sell off at premium prices, though I'm also regularly told anecdotally that it isn't always working for them: an actor friend who went to see South Pacific at the Barbican recently told me that he was put off paying the …

SOURCE: The Stage at 01:11AM on September 27, 2011

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