Bosses believe having single booking process will drive up ticket sales for all festivals to offset funding squeezeThe Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate …
SOURCE: The Guardian at 02:40AM on June 4, 2026