Broadway Stars Broadway Stars

Disney Sees Brisk Ad Sales for Oscars While Spotlighting Live Shows (EXCLUSIVE) by Brian Steinberg

The Oscars haven't sold out yet, but Disney is moving closer to that milestone. "We are definitely pacing ahead of where we were last year," says Rita Ferro, president of global advertising sales for Walt Disney Co., during a recent interview. "We have 11 new clients in the main show." Disney's ABC will telecast the […]

SOURCE: Variety at 10:20AM on January 16, 2026

« Back to BroadwayStars