 SAG-AFTRA, the union that represents actors, hosts, broadcasters and more, said it had renewed its deal with measurement giant Nielsen that will have the company stand as its primary arbiter of viewership for streaming content. The labor union uses Nielsen measurement and insights to gauge U.S. viewership data for original streaming content. SAG-AFTRA said it […]
SOURCE: Variety at 12:54PM on July 30, 2025