According to new reports, Thursday's presentation of the 2025 Macy's Thanksgiving Day Parade drew a record 34.3 million viewers across NBC and Peacock. The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC's linear broadcast alone averaged 25.4 million viewers, making it the most…
SOURCE: BroadwayWorld at 09:39PM on November 28, 2025