Year after year, more advertising platforms push marketers to rely on their AI tools. Meta, which remains one of the most important digital channels for the live entertainment world, has been especially aggressive in this shift. The centerpiece of its automation push is Advantage+, a suite of AI-driven tools that promise to simplify campaign management, optimize budgets in real time, and find new customers more effic…
SOURCE: BroadwayWorld at 11:02AM on September 29, 2025