New research released today by No Guarantees Productions reveals that while 72% of Gen Z and Millennials believe Broadway tickets are too expensive, they're significantly overestimating the cost and drastically underestimating the value. When young audiences are shown what actually goes into creating a Broadway production, their perceived value of a ticket more than triples, with many saying they'd be willing to pay …
SOURCE: BroadwayWorld at 09:24AM on July 29, 2025