The art of theater poster design is inextricably linked to its commercial appeal:"I must distill a two-and-a-half hour stage production into an image that is memorable and eye-catching, but most of all serves as an effective selling tool," says designer Frank Ferlizzo, aka Fraver. This distillation is a tricky business, as press agent Susan L....
SOURCE: New York Theater at 11:59PM on July 20, 2021