"The initiative, artistic director Jen Zeyl explained, is about more than the standard theater problem of getting 'butts in seats.' (Though, of course, there's that.) It's about getting the butts one wants in seats " not just the people who can afford to take the $25+ crap shoot known as a theater ticket, but the […]
SOURCE: ArtsJournal at 10:18AM on July 23, 2019