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In An On-Demand World, Movie Marketers Are Shortening Their Campaigns by Artsjournal2

Blockbusters as recent as Suicide Squad and Pets 2 had 18 months to two-year marketing campaigns, but now? People don't want to wait that long, and they actually get annoyed. Now, four to five months is all we can take. " The New York Times

SOURCE: ArtsJournal at 08:48AM on July 22, 2019

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