As it happens, there’s a Hindu ritual called paalabhishekam in which worshipers pour milk over the statue of a deity. Overenthusiastic fans in the state of Tamil Nadu have started applying the practice to their favorite films’ posters, hoping that will help the movies become hits. Only they’re not buying the milk; they’re stealing it […]
SOURCE: ArtsJournal at 02:36PM on January 24, 2019